California avocado season starts strong, 327 million pounds expected

 In Article
It is good to hear that the produce season is starting strong in California. This is a good sign for the refrigerated transportation industry…

California avocado season is getting under way, and the California Avocado Commission has updated its production forecast to 327 million pounds for its fiscal year 2014-15. CAC also announced that Timothy Spann has returned to the commission staff and now serves as research program director.

The commission reported a strong opening to California avocado season in support of select California retailers’ Big Game promotions. California avocado volume is expected to build into March with promotable volume beginning in April.

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